Traci Kennedy.
Private creative direction for principals, public figures, family offices, founders, and discerning clients who want one definitive visual world for their most significant moments—authored clearly, privately, and delivered to the team responsible for bringing it to life.
The world, before the build.
You do not retain another coordinator, timeline manager, or vendor directory. You retain one definitive creative authority to hold the complete point of view—before production begins.
Traci Kennedy develops the atmosphere, visual language, material story, color, scale, guest-facing details, and emotional tone. The result is a coherent creative blueprint that gives your existing planner and production team something decisive to execute.
Not a planner. Your creative authority.
Inspiration is everywhere. Judgment is not. The value is not in assembling more references—it is in knowing what belongs, what does not, and what the entire environment should become.
One brief. One point of view. One authored visual world. The planner manages operations. The production team executes. Traci protects the creative idea from becoming diluted by committee.
Zero logistics. No committee-designed aesthetics. Pure creative direction.
What the Private Concept Commission includes.
The central feeling of the event—its emotional tone, spatial atmosphere, visual tension, references, design boundaries, and non-negotiable point of view.
Color stories, texture, florals, lighting direction, linens, furniture language, tabletop, architectural moments, custom installations, and the physical details that make the environment feel singular.
Invitations, paper direction, guest-facing details, monograms or marks when appropriate, presentation language, and the visual touchpoints that connect the celebration from first impression through final reveal.
A polished creative blueprint that consolidates the complete visual direction into one authoritative source for planners, floral teams, rental partners, fabricators, lighting teams, and producers.
Simple. Contained. Decisive.
Built for clients—and client representatives—who want strong creative direction without adding another operational layer to an already capable planning and production team.
You, your planner, chief of staff, or representative shares the occasion, space, priorities, constraints, and emotional mandate.
Traci develops the visual world—editing ruthlessly until the concept feels complete, coherent, and unmistakably its own.
The complete direction is organized for the planner and production partners who will source, fabricate, schedule, install, and execute it.
VÉRA Elite
A house built to perform.
Traci Kennedy is Founder and Executive Producer of VÉRA Elite Group, an independent strategic development and event production company built for high-touch creative ventures, private commissions, and exceptional events.
VÉRA operates where creative vision meets structure—bringing positioning, relationships, development, creative direction, and executive-level production thinking to ambitious ideas while preserving the authorship of the artists and creative houses it works alongside.
Protect the vision.
Build the structure.
Make it possible.
Juliet Tan × VÉRA.
Through VÉRA, Traci leads strategic development and executive production alongside Juliet Tan, extending the legendary Chicago floral house into its next era of significant private celebrations, destination events, and one-of-a-kind creative commissions.
Juliet remains the artistic authority behind Juliet Tan. Traci’s role is different by design: protect the legacy, develop the opportunity, build the structure around the vision, and help translate extraordinary creative ambition into an executable commission.
For select projects, Traci’s private creative direction and Juliet’s floral artistry may work in concert—two distinct disciplines, one cohesive environment.
Where vision becomes undeniable.
Traci Kennedy is Founder and Executive Producer of VÉRA Elite Group™, providing private concept design, creative direction, strategic development, and executive production for private events and creative ventures, including select collaboration with Juliet Tan.