Tell me how you want it to feel.I’ll create the world.
Private creative direction by Traci Kennedy, with floral artistry by Juliet Tan—for exceptional celebrations that already have a planner, producer, or private representative in place.
Commission the world before anyone buys the pieces.
Before spending six figures on florals, lighting, rentals, stationery, entertainment, and environments that were selected separately, commission one coherent creative world that tells every partner what the celebration is meant to become.
A complete event world.
Traci authors the emotional and visual language of the celebration. Juliet’s floral artistry may then be commissioned to give that world a living, sculptural signature.
Atmosphere & Narrative
The feeling, story, pace, and point of view that make the celebration unmistakably yours.
Color, Texture & Material
A disciplined palette and material language that guide every environment and partner.
Environments & Moments
The visual arc—from arrival and dining to the defining moments guests remember.
Event Identity
Creative direction for invitations, digital touchpoints, signage, gifting, and personal details.
Floral Art Direction
A clear creative brief for Juliet Tan’s separately commissioned floral artistry and installations.
Partner Direction
One visual standard your planner and selected vendors can translate into execution.
Your Event Worldbook.
A custom creative master document—art direction, palettes, material cues, spatial ideas, signature moments, and partner-facing guidance—built for your planner to execute without asking you to explain the vision over and over.
Creative Direction · Traci Kennedy
VÉRA Elite Group
Create. Reveal. Hand off.
Private Brief
One focused conversation with the decision-maker or their representative: desired feeling, priorities, investment context, venue, and non-negotiables.
Private Creation
Traci develops the complete visual world behind the scenes. No endless meetings, group chats, or design-by-committee.
One Reveal
The event world is presented as a resolved point of view, followed by one intentional refinement.
Definitive Handoff
Your Worldbook transfers the vision to the established planner or producer. Juliet’s floral proposal is commissioned separately when desired.
Creative authority—not coordination.
This is not wedding planning, vendor management, contracting, budgeting, scheduling, logistics, or event-day coordination.
Every commission requires an established planner, producer, family office, assistant, or private representative to own execution and client logistics.
Traci creates the world. The execution team brings it to life. Juliet creates the floral signature when commissioned.
Three private commissions.
For milestone celebrations, private weddings, destination gatherings, and singular personal events where the atmosphere matters as much as the occasion.
Floral design and execution commissioned separately through Juliet Tan
Don’t start with vendors.
Start with the world.
Share how the celebration should feel, who will own execution, and what success must look like. Qualified inquiries receive a private commission conversation.
Request a Private CommissionChicago private event creative director Traci Kennedy of VÉRA Elite Group creates luxury event concepts, visual event direction, event design Worldbooks, and private celebration art direction with floral artistry available from Juliet Tan.